Discuss the channel's purpose, target audience, and content niche.

Branding: Evaluate the channel's logo, banner, about section, and overall visual identity.

Consistency: Analyze how consistently new content is being uploaded.

Review the production value, including video and audio quality, editing, and graphics.

Content relevance: Assess if the content is relevant and valuable to the target audience.

Variety: Discuss the range of content - series, standalone videos, collaborations, etc.

Look at the comments section, of your channel and others, the likes/dislikes ratio, and overall viewer engagement on your channel and the competition.

Community building: Evaluate efforts made to build a community, like responding to comments, mentions of subscribers in videos, etc.

Every channel must have a purpose. With the new insights into your channel we have learned, we see if your business model is still relevant.

We help hone your new business model further and get clarity on the new direction. 

We start to put into practice your new business model, production values and messages.

We look at watch time and audience retention: Evaluate these metrics to understand if viewers are watching videos till the end.

Traffic sources: Identify where the viewers are coming from - search, suggested videos, external links, etc.

We have effectively created a new channel, let's see how we get on.

Summarize the key findings from the audit.

Strengths and weaknesses: Highlight what's working well and areas that need improvement.

Recommendations: Provide actionable steps to improve the channel's performance based on the audit findings.

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