Your company isn't 'short sighted' is it? Creative Collaboration done RIGHT!

Who remembers Mr Magoo... I remember the original. Anyway, don't be like him. Blindly going into life without any help. Well this is a metaphor, so bare with me...

Let’s talk about real growth. The kind that moves the needle. Not just followers. Not just likes. Actual attention. Sales. Conversations that matter.

I also have examples… so bare with.

Firstly, your product isn’t bad. And it’s not just the algorithm working against you. More often than not, you’re trying to do it all in-house. And you’re too close to it to see what’s not working. Believe me I know.

Duolingo, a MASTERCLASS in TRUST in the social video tone

Let’s Talk Real-World Proof

When Duolingo handed their TikTok over to Zaria Parvez, a creative intern with THE sharpest mind and no fear of being weird online, the brand stopped being just an education app. It became a personality. No one cared about your business, really. They care about you and who runs it. Duo the owl twerking in the office? Madness, unhinged, chaotic, hilarious. Credit to the company for allowing this to happen btw. That shift didn’t come from a meeting full of stakeholders and brand guidelines - can you actually imagine? It came from trusting a creative thinker to take a risk and own the tone. People who I have worked with in the past have ALWAYS heard from me that tone, is vital to storytelling.

Now Duolingo has millions of followers, a primal fan base, and most importantly, it became relevant to their audience on a day-to-day level.

can you imagine the grief these guys must get on Social Media... Well they are counteracting that. Well!

Another one: Ryanair. Their social used to be bland and aimed at the transactional. Enter a creative team who understood meme culture, satire, and the power of irony. Suddenly they’re posting savage clapbacks and self-aware jokes about their terrible legroom and people can’t stop watching. BECAUSE IT’S RELEVANT. Bookings haven’t suffered. They’ve actually gone up. Because audiences respect brands that get it. Poking fun at themselves, and if you are down for it, at you too.

And it didn’t happen by accident. It came from a shift in mindset: trusting creatives who understood both culture and content.

Strategy Is the (kinda) Secret Weapon

Behind every creative win is someone who can translate the chaos into results. A strategist who watches the data like a hawk. Who notices that 8 seconds is the golden hook length. Who knows that 80 percent of your audience drops off when the music doesn’t match the mood. A data-led creative is the most powerfully asset in your arsenal. Trust me.

Not just a fashion... sorry, I mean Sport brand.

Look at Gymshark. Their content isn’t just pretty (yes they have amazingly fit people (vom)). It’s painfully well thought out. They’ve used fitness influencers in a way that actually builds community, not just sells shorts or trainers. That’s not just good creative. That’s strategy right there. That’s understanding platform behavior, timing, and emotional tone.

Third company could easily be elitist in its imagery, thank God is not.

When you get that kind of brain in your business, someone who can see passed the post and into the plan it changes things. It changes a lot… let me elaborate.

Be Ready to Rewrite the Plan

Your company isn't 'short sighted' is it?

A lot of businesses cling to their marketing strategy like it’s carved in stone. But the smartest ones? They treat it like a whiteboard. When a strong creative coach steps in, your idea of what’s possible expands. Don’t throw the baby out with the bath water, embrace what someone else can see. You start visualising your service not just as a product, but as content. As a story. As an experience.

After all “Storytelling is a universal language” me, 2025 - LinkedIn

I’ve seen small brands explode when they let a creative completely rework how they show up online. One local car dealership turned their sleepy Instagram into a mini sitcom, baristas doing skits, tyre guys being filmed candidly and a script is formed around them, customers being interviewed like celebs, daily specials presented like dramatic trailers. Their sales tripled. Their walk-ins quadrupled. They even started selling merch.

Not because they had a bigger budget. But because they brought in someone who understood how to connect.

"The Dealership" is a YouTube channel that has EXPLODED the business they are attached to, with a 3x increase in sales.

Right… Brass tax here

If you want your social media to actually matter, don’t do it alone.

Hire a creative who lives and breathes digital culture.

Bring in a strategist who knows how to turn insight into impact.

Let them challenge your current direction. I know they will wait you up.

Because sometimes the best thing that can happen to your business… is meeting someone who blows up your old plan, and gives you a better one. It’s an OLD plan for a reason.

If this made you rethink anything about your current approach, reach out. Let’s talk. Good creative doesn’t just make you look better.

It changes the way people see you.